Pre-launch · onboarding founding partners
EnrichBridge gathers everything a dealer needs to list a product — enriched content and images, current price sheets, marketing assets and product-launch info — straight from the brands and distributors who own it, and delivers it ready to publish to your store, dealer feeds and marketplaces. And it flows both ways: dealers send real-world content back up — lifestyle and in-the-wild photos, reviews and corrections — that keeps the record richer and truer for everyone on the network.
Authoritative data published down to every authorised dealer — and enriched by what they send back up: real-world imagery, reviews and fixes from the field.
Who it's for
An independent retailer competes on knowledge, service and range. They lose on product data — not because they're worse at it, but because a complete listing takes photography, specs, copy, identifiers and a feed, and there are two of them in the back office.
That's who this is for. It's also why it's worth a brand's or a distributor's time: a dealer who can list the line properly sells more of it.
The problem
A brand writes the specs. A distributor reformats them. A dealer retypes what fits. At every step the data loses something, and nobody downstream can tell what's authoritative and what somebody guessed. The work is done three times and the shelf still isn't right.
Your catalogue gets re-keyed, half-entered and out of date the moment it leaves your hands — and every dealer represents you differently.
Cleaning and re-formatting product data for each dealer is a cost centre that never ends, and your dealers still can't list fast enough.
Incomplete specs, missing images and bad data mean products sit unlisted — while big-box and online giants win on the one thing you were outgunned on.
Two ways in
Through a distributor
One distributor holds catalogue data for the brands it carries, the commercial terms, and the dealer relationships. No one else in the channel holds all three, which is why one agreement populates both sides of the network at once.
For distributorsDirect from a brand
A brand selling straight to its authorised dealers already decides who may sell what. That decision is the one the network runs on — it has just never had a way to reach past the invoice.
For brandsBoth paths end in the same place: a dealer whose listings are complete, current and their own. Retailers join through a supplier who's already publishing — that's what makes the account worth having on day one. For retailers →
How it works
The same four steps work whether the data comes straight from a brand or through a distributor — and it runs both ways: corrections and real-world content from the field flow back up the same path.
Bring your catalogue in from wherever it lives — spreadsheets, PDFs, line sheets, an ageing ERP. No clean-up required first.
Canonical titles, structured specs, categories and images — AI does the heavy lifting, people approve every change, and every value records its source.
You decide who can see, sell, display and market with your data. Contributors keep ownership; permissions travel with every field.
Ship clean, commerce-ready feeds to dealer storefronts, Shopify and marketplaces — so products list in hours, not days.
sample record · illustrative
Acoustic dreadnought guitar
Sample Brand · SKU ADN-140CE
shelf-ready
96%
no source, no field — every value cites where it came from.
One platform
It starts with complete, rights-controlled product data. On top of that record sit availability, pricing, marketing and a ready-to-sell storefront — so the same source of truth runs the channel, not just the catalogue.
One authoritative record per product — canonical titles, structured specs, categories and images — brought in from spreadsheets, PDFs or an ERP, then kept richer by corrections and real-world content from the field. AI drafts, people approve, and you decide who can see, sell, display and market each field, with every value carrying its source.
Manage cost, list and suggested retail across currencies, and run volume discounts and rebate programs with proof and settlement.
Share on-hand, incoming and on-order up and down the channel — at the granularity you choose, hidden by default until you share it.
A shared home for campaigns, launches and brand kits with co-op funds, dates and usage rights — assets that land on the right products automatically, on your schedule.
Turn the catalogue into a ready-made, on-brand online store — search, product pages, cart and checkout on your own domain — or syndicate to Shopify and marketplaces and connect your systems by API.
Completeness across your catalogue, where your assortment has gaps, and how your products move through the dealers you've authorised. Your data, your products, your dealers — not a market report assembled from everyone else's.
The commercial layer
Product systems don't do money. Money systems don't do product. Both categories are mature and good at their half, and neither has crossed the line — which is why the middle of a distributor's job is still done by hand.
Price by trading partner and tier, with volume breaks and promotional windows, so a dealer sees their price rather than a list price with a note attached.
Programmes defined once, accrued against actual movement, visible to both sides before the settlement conversation rather than during it.
Advertised-price policy recorded against the product, with a check on whether that policy is lawful in the country the dealer is selling into.
What each party holds, shared at whatever granularity that party agrees to.
MAP support covers policy capture and country-level legality checking. Programmatic monitoring of dealer advertised prices at scale is withheld pending competition-law review.
The question everyone asks
Half of it, yes — and that half is getting cheaper every quarter. We use it too. What no model produces is the two things that make this work: permission to use the data, and the living network of trusted relationships it flows through.
What AI does, and what it can'tGet started
The fastest way to understand EnrichBridge is to watch your own messy catalogue turn into clean, complete, commerce-ready records — and go live on a storefront, a dealer feed or a marketplace. Tell us about your data and we'll walk you through it, scoped to what you have.
Trust & your data
A shared product-data layer only works if contributors stay in control. That's the foundation, not a feature.
Brands and distributors keep ownership of the data they bring. Raw catalogues are never resold. We build structure on top — you keep your data.
Provenance is non-optional. Each field records where it came from and who approved it, so you can always see — and trust — what's on the shelf.
You decide who can see, sell, display and market with your data — grant what you want, to whom you want, and change it any time.
Content from the field — corrections, real-world photos, reviews — is proposed, not applied. It doesn't change your record until the field's owner approves it, and every contribution stays attributed to whoever sent it.
Access is enforced by the database itself rather than by application code, which is what lets two businesses that compete sit on the same platform. A third-party security attestation is on the roadmap and not yet in place — we'd rather tell you that than let you find out in a questionnaire.
Why now
Cleaning catalogues is the start. The lasting value is the structure that accumulates underneath — how products relate, what's compatible, who's authorised to sell what, and where every fact came from. The more the network contributes, the more useful that map becomes to everyone on it.
We take it one industry at a time — starting close to home, in the worlds we know best, and an industry we'd like to give something back to. See the industries we serve →
See why the network compounds →
Now onboarding founding partners
Start with one quarter and see the hours saved and time-to-list in your own numbers. If the numbers land, we keep going. If they don't, you keep the cleaned data and the scorecard.
