Brand-direct
Brands publish enriched product data directly to the authorised retailers who sell them — own your records, media, pricing, permissions and data rights.
For brandsProduct-data network · Musical Instruments
EnrichBridge turns messy catalogues into clean, image-complete, rights-controlled records — and connects whoever owns the product data with the retailers authorised to use it.
Pre-launch · now onboarding founding partners
EnrichBridge connects brand catalogues, distributor data and retailer storefronts through one enriched, rights-controlled product data layer.
The problem
The same catalogue gets cleaned over and over, by different hands, at every step — and still arrives at the shelf incomplete. Everyone pays for it differently.
Your catalogue gets re-keyed, half-entered and out of date the moment it leaves your hands — and every dealer represents you differently.
Cleaning and re-formatting product data for each dealer is a cost centre that never ends, and your dealers still can't list fast enough.
Incomplete specs, missing images and bad data mean products sit unlisted — while big-box and online giants win on the one thing you were outgunned on.
Built for every channel path
One shared product-data layer keeps records complete, authorised and commerce-ready across the network — connecting the people who own the data with the people who need it to sell.
Brands publish enriched product data directly to the authorised retailers who sell them — own your records, media, pricing, permissions and data rights.
For brandsDistributors enrich and distribute the catalogues they manage across their dealer network — turn data work into a dealer-enablement service.
For distributorsRetailers access entitled product data from the brands and distributors they sell, and syndicate it to Shopify and marketplaces — compete on data.
For retailersHow it works
The same four steps work whether the data comes straight from a brand or through a distributor.
Bring your catalogue in from wherever it lives — spreadsheets, PDFs, line sheets, an ageing ERP. No clean-up required first.
Canonical titles, structured specs, categories and images — AI does the heavy lifting, people approve every change, and every value records its source.
You decide who can see, sell, display and market with your data. Contributors keep ownership; permissions travel with every field.
Ship clean, commerce-ready feeds to dealer storefronts, Shopify and marketplaces — so products list in hours, not days.
sample record · illustrative
Acoustic dreadnought guitar
shelf-ready
96%
no source, no field — every value cites where it came from.
Get started
A fixed-scope, fixed-price proof of value: turn a distributor's — or a brand's — messy product data into clean, dealer-ready, enriched feeds in 90 days, with the hours saved and time-to-list measured in their own numbers.
Trust & your data
A shared product-data layer only works if contributors stay in control. That's the foundation, not a feature.
Brands and distributors keep ownership of the data they bring. Raw catalogues are never resold. We build structure on top — you keep your data.
Provenance is non-optional. Each field records where it came from and who approved it, so you can always see — and trust — what's on the shelf.
You decide who can see, sell, display and market with your data — grant what you want, to whom you want, and change it any time.
Why now
Cleaning catalogues is the start. The lasting value is the structure that accumulates underneath — how products relate, what's compatible, who's authorised to sell what, and where every fact came from. The more the network contributes, the more useful that map becomes to everyone on it.
We start in Musical Instruments and take it one industry at a time — an industry that made us, and one we'd like to give something back to.
Now onboarding founding partners
Start with a 90-day pilot and see the hours saved and time-to-list in your own numbers. If the numbers land, we keep going. If they don't, you keep the cleaned data and the scorecard.